The idea for Prookie started with a simple frustration: every protein powder we picked up had a label that read like a chemistry exam.
Artificial sweeteners. Proprietary blends. Fourteen ingredients where one would do. We wanted protein powder — not a science project.
The Problem We Kept Running Into
We were buying whey protein, plant-based blends, "clean" powders with green labels and earthy branding. Some of them tasted good. None of them were actually simple. Even the ones marketed as "natural" had 8–10 ingredients.
We asked ourselves: what would a protein powder look like if you just optimized for protein and nothing else? No flavours, no sweeteners, no fillers. Just protein.
The Answer Was Pea Protein
Pea protein is one of the most concentrated plant protein sources that exists. At 80% purity, a 30g scoop delivers 24g of protein. It's dairy-free, gluten-free, soy-free, and as close to a single-ingredient food as you can get in a supplement.
It's also grown right here in Canada. We work directly with Canadian farmers — people who grow peas in the prairies the same way they always have. That traceability matters to us.
Why We Kept It Unflavoured
This was a deliberate choice, and we get pushback on it sometimes. "Doesn't it taste bad?" Not if you use it right.
Unflavoured pea protein is a tool, not a treat. It blends into smoothies without changing the taste. It bakes into pancakes and muffins without adding artificial sweetness. You control what it tastes like. And you're not paying for flavouring agents that do nothing for your body.
If you want a chocolate shake, add chocolate. We're not going to add it for you and mark up the price.
What We're Building
Prookie is a small Canadian company. Right now we have one product. That's intentional — we'd rather do one thing extremely well than release fifteen mediocre variations.
What's next? New formats, new ways to use pea protein, and more one-ingredient innovations. We're not in a rush to grow for growth's sake. We're building something we're actually proud of.
What We Believe
We believe you deserve to know exactly what's in your food. We believe cleaner is better. We believe Canadian agriculture deserves more recognition. And we believe protein doesn't need to be complicated.
That's why Prookie exists.
If you're reading this, thanks for being here. We're just getting started.
